5 ms·

> Add to that the sheer incompetence of the USB committee In contrast to the sheer idiocy of demanding a "pocket change" fee of $1 per port, which made FireWir

> Add to that the sheer incompetence of the USB committee In contrast to the sheer idiocy of demanding a "pocket change" fee of $1 per port, which made FireWire an instant turnoff for most device makers not targeting Western markets, and singlehandedly killed FireWire as a standard. FireWire was possibly better engineered, but USB was better marketed.

MrBuddyCasino 6y ago
Yes, they were delusional. Economics trumps engineering, always.
- stjohnswarts 6y ago
  definitely. Accounting will almost always win the fight unless what they want completely renders the product useless. Apple is one of the few companies I've worked for where that wasn't always the case.
throwaway9870 6y ago
> FireWire was possibly better engineered, but USB was better marketed. Yes, perhaps, but it had a big drawback. You could not build a Firewire device with a single die because of the high voltages. This added cost to the USB device (memory stick, etc) meant it would never be price competitive with USB. I was a member of a USB working group and was amazed when a member from a large Japanese company explained that to me. Up to that point, I had not been exposed to the low-end (as in price) of the USB market and didn't realize the significance of this issue. These manufactures would bring the 5V straight into their IC and drop the voltage on-chip. That is actually fairly difficult in the age of such small chip geometries, but basically impossible for Firewire which is 8V to 30V. The USB market is driven by the low-end, so Firewire never had a chance because of an engineering specification.
- chungus_khan 6y ago
  This isn't brought up enough when people talk about FireWire and "good engineering". Good engineering means practical engineering. It means things like choosing a sane, common voltage that is well suited to the already-existing real world. Picking 8V-30V is the kind of decision that sounds beautiful to a utopian engineer working high in an office tower, and I'm sure it would be lovely if we could have instantly warped into a world of full adoption, but here in the real world your standard is going to have to be useful today, and it's going to have to be useful with more than just brand-new top-of-the-line freshly designed kit. Any engineer who would willingly forgo access to the entire world of already-existing 5V ICs is not a good engineer in my books. To be fair to them though, it's very easy to get caught up in the beauty of those theoretical designs and forget that the best-selling car is a Toyota Corolla, not a Lamborghini.
  - mschuster91 6y ago
    Joke's on FireWire in the end though, USB-C ended up with the abomination that is USB-PD plus a literal shitload of incompatible other power negotiation schemes (Qualcomm and Apple being the most notorious).
  - derefr 6y ago
    To nit-pick your analogy: is a Lamborghini really “engineered better” than a Corolla, in systems engineering terms? (I.e. the sort of terms a NASA program is budgeted in, when you have to consider the costs of potentially propping up your suppliers in the face of them collapsing, training your future employees to pass on institutional knowledge, etc.) Or, to put that another way: is the total profit per Lamborghini sold really higher than the total profit per Corolla sold, after the CapEx and OpEx of any maintenance + spare-parts supply logistics + recall costs + training + supply contracts + etc. are taken into account? (I would assume, if it were, Lamborghini would have a higher market cap.)
    - chungus_khan 6y ago
      I think that actually strengthens my analogy (and was really my point). A Lamborghini is full of flashy, pie-in-the-sky engineering that often ignores practicality in favour of flash and performance. On paper, it's a beautiful machine, but much like in the case of FireWire, it doesn't meet eye to eye with the real world around it. The Toyota is less ambitious, more constrained by reality, and while it certainly doesn't match the on-paper specs of the Lamborghini, it is in every way more practical and viable as a system. I would consider the Toyota to be the better engineered of the two when looking at them as cars and not as toys, even though it lacks the technical wow factor.
- usr1106 6y ago
  So you give the technical reasoning to my long-standing intuitive claim: USB3 is too fast for consumer-grade hardware to be really reliable. With engineering solutions like Firewire it could have been as fast and more reliable. But more expensive, i.e. not mass market or consumer friendly.

MrBuddyCasino 6y ago

Yes, they were delusional. Economics trumps engineering, always.

stjohnswarts 6y ago
definitely. Accounting will almost always win the fight unless what they want completely renders the product useless. Apple is one of the few companies I've worked for where that wasn't always the case.

throwaway9870 6y ago

> FireWire was possibly better engineered, but USB was better marketed. Yes, perhaps, but it had a big drawback. You could not build a Firewire device with a single die because of the high voltages. This added cost to the USB device (memory stick, etc) meant it would never be price competitive with USB. I was a member of a USB working group and was amazed when a member from a large Japanese company explained that to me. Up to that point, I had not been exposed to the low-end (as in price) of the USB market and didn't realize the significance of this issue. These manufactures would bring the 5V straight into their IC and drop the voltage on-chip. That is actually fairly difficult in the age of such small chip geometries, but basically impossible for Firewire which is 8V to 30V. The USB market is driven by the low-end, so Firewire never had a chance because of an engineering specification.

chungus_khan 6y ago
This isn't brought up enough when people talk about FireWire and "good engineering". Good engineering means practical engineering. It means things like choosing a sane, common voltage that is well suited to the already-existing real world. Picking 8V-30V is the kind of decision that sounds beautiful to a utopian engineer working high in an office tower, and I'm sure it would be lovely if we could have instantly warped into a world of full adoption, but here in the real world your standard is going to have to be useful today, and it's going to have to be useful with more than just brand-new top-of-the-line freshly designed kit. Any engineer who would willingly forgo access to the entire world of already-existing 5V ICs is not a good engineer in my books. To be fair to them though, it's very easy to get caught up in the beauty of those theoretical designs and forget that the best-selling car is a Toyota Corolla, not a Lamborghini.
- mschuster91 6y ago
  Joke's on FireWire in the end though, USB-C ended up with the abomination that is USB-PD plus a literal shitload of incompatible other power negotiation schemes (Qualcomm and Apple being the most notorious).
- derefr 6y ago
  To nit-pick your analogy: is a Lamborghini really “engineered better” than a Corolla, in systems engineering terms? (I.e. the sort of terms a NASA program is budgeted in, when you have to consider the costs of potentially propping up your suppliers in the face of them collapsing, training your future employees to pass on institutional knowledge, etc.) Or, to put that another way: is the total profit per Lamborghini sold really higher than the total profit per Corolla sold, after the CapEx and OpEx of any maintenance + spare-parts supply logistics + recall costs + training + supply contracts + etc. are taken into account? (I would assume, if it were, Lamborghini would have a higher market cap.)
  - chungus_khan 6y ago
    I think that actually strengthens my analogy (and was really my point). A Lamborghini is full of flashy, pie-in-the-sky engineering that often ignores practicality in favour of flash and performance. On paper, it's a beautiful machine, but much like in the case of FireWire, it doesn't meet eye to eye with the real world around it. The Toyota is less ambitious, more constrained by reality, and while it certainly doesn't match the on-paper specs of the Lamborghini, it is in every way more practical and viable as a system. I would consider the Toyota to be the better engineered of the two when looking at them as cars and not as toys, even though it lacks the technical wow factor.
usr1106 6y ago
So you give the technical reasoning to my long-standing intuitive claim: USB3 is too fast for consumer-grade hardware to be really reliable. With engineering solutions like Firewire it could have been as fast and more reliable. But more expensive, i.e. not mass market or consumer friendly.