Anecdotally, I would not say that prices increased due to this specifically. Margins were slightly affected but we made it up in volume. It incentivized better

Anecdotally, I would not say that prices increased due to this specifically. Margins were slightly affected but we made it up in volume. It incentivized better utilizing data to make smarter choices, and even looking into packaging efficiencies to reduce the volume of the package (and incur less storage and fulfillment costs)