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thanks! from our experience and testing, most website visitors say no to give tracking consent / storing cookies (up to 90+%) so this was a good balance between
by markosaric 6y ago
thanks! from our experience and testing, most website visitors say no to give tracking consent / storing cookies (up to 90+%) so this was a good balance between making something that's compliant with regulations and that's providing useful data for many use cases.
- cj 6y agoMy guess is giving up conversion tracking is the #1 hurdle for adopting alternate privacy-friendly (aka. no conversion tracking) analytics solutions. It means that people using a privacy-friendly conversion tracking solution literally cannot track conversions accurately. If you can't track conversions, it also means you can't run advertising campaigns effectively because so much of advertising relies on conversion tracking to know whether ad spend is having an ROI or just burning money. Then again, perhaps the target users of a privacy friendly analytics solution aren't in the same category of people who are running paid ad campaigns on Adwords, etc.
- markosaric 6y agoyeah all the privacy regulations make it difficult to do all the tracking that some businesses are used to. it's clear from testing that if they actually enforced things such as GDPR and asked for consent, majority of visitors will say no which would make their current strategy difficult. Plausible was built with all these regulations in mind so we're more a solution for businesses that want to comply with the regulations but still get some useful data.
- pbnjay 6y agoCouldn't you generate monthly/weekly salts to track longer-term metrics? Repeat visitors probably would not see this as that much more of an intrusion than daily stats.