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"There are obviously still people arranging test-drive promotions for YouTubers but their role isn’t in a traditional public relations capacity. " That's absol
by mapgrep 6y ago
"There are obviously still people arranging test-drive promotions for YouTubers but their role isn’t in a traditional public relations capacity. "
That's absolutely traditional PR for an automaker. "Arranging test-drive promotions" means deciding who is eligible for test drives, viewing what is published on YouTube, and deciding if the person will be eligible next time. Even if no words are spoken/written to the YouTubers beyond logistics for the test drive, it is effectively PR.
It's telling they are keeping the most lucrative PR, video product promotion. It sounds like they mainly don't like dealing with the business press. But their investor relations department is going to end up picking up at least some that burden (even if just in the form of ignoring questions). Tesla still has to disclose quarterly earnings figures and its executives will still conduct calls around those earnings releases. They may only allow questions from financial analysts but any member of the public can listen in.
- dawnerd 6y agoI can't imagine they like responding to every request for comment on everything Elon tweets from every blogger out there.
- themantra514 6y agoNo questions to be answered by PR that might invalidate the hype from tweets* long forgotten that "motivated" buyers and investors. *Tweets are non binding, we reserve the right to keep it at hype.
- s1artibartfast 6y agoArranging test drives for influencers seems more like marketing to me, and Tesla certainly has not dissolved their marketing department.
- canadianwriter 6y agoPR is one part of marketing...
- gostsamo 6y agoI'd say that marketing is only part of PR. PR after all is about relations to more people than one is selling to.
- nickff 6y ago'Public Relations' is usually for non-customers and non-prospects, though it can vary.
- s1artibartfast 6y agotherefore dissolving PR /= dissolving marketing
- qznc 6y agoYou could say it is the most traditional PR technique of the whole automotive industry. > On 5 August 1888, 39-year-old Bertha Benz drove from Mannheim to Pforzheim with her sons Richard and Eugen, thirteen and fifteen years old respectively, in a Model III, without telling her husband and without permission of the authorities, thus becoming the first person to drive an automobile a significant distance, though illegally. [...] The novel trip received a great deal of publicity, as she had sought. The drive was a key event in the technical development of the automobile. From https://en.wikipedia.org/wiki/Bertha_Benz https://en.wikipedia.org/wiki/Bertha_Benz