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So if Apple pre-buys digital apps, and resells them with some markup and maybe a rebranding, then its ok? I would expect this sort of just-in-time prebuy to ha
by basch 6y ago
So if Apple pre-buys digital apps, and resells them with some markup and maybe a rebranding, then its ok?
I would expect this sort of just-in-time prebuy to have no noticeable effect on the market. They would just be predicting whats about to become popular, and buy copies of it, days, hours, minutes before it gets popular. Could they just have one in stock at a time, and constantly buy another as their stock runs out?
- gamblor956 6y agoSo if Apple pre-buys digital apps, and resells them with some markup and maybe a rebranding, then its ok? No, because that doesn't change the economic reality of the transaction, that the end-user is the actual customer and Apple is just acting as a transient purchaser. If Apple were to pre-buy digital apps ahead of time, and them offer those purchased licenses on the app store, then that could be okay. But a JIT pre-buy is not a pre-buy at all. (Believe it or not, but courts are adept at piercing through sham transactions, and such transactions usually make things worse.)
- basch 6y ago>If Apple were to pre-buy digital apps ahead of time, ... then that could be okay How far ahead of time is OK?
- gamblor956 6y agoNobody knows, since nobody does that for digital goods. In the physical goods world, products are usually purchased months or weeks in advance of being sold.