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In the same vein (in a vastly different field), Nintendo stopped going to industry-wide events and started their own press releases directly to consumers instea
by inawarminister 6y ago
In the same vein (in a vastly different field), Nintendo stopped going to industry-wide events and started their own press releases directly to consumers instead - Nintendo Directs. It's been a few years now so seem to be successful, though I confess I'm not that big of a gaming enthusiast as I was before.
- whywhywhywhy 6y agoAbsolutely the right move, in a social media/post-magazine world the journalists need them way more than Nintendo needs journalists. Seems utterly absurd to be a company that actually builds something of value from nothing to be required to court and curry favor with individuals who only exist to talk about the work of creators and hope they talk about your work positively when instead you can just bypass them and be the master of your own narrative.