> It's great to talk to a press if the press has goals aligned with the company: make people more aware of a product / service. It's also great to talk to the

> It's great to talk to a press if the press has goals aligned with the company: make people more aware of a product / service. It's also great to talk to the press when the story and the company's goals DON'T align. If a company is being investigated or impacted in some negative way, then not commenting looks worse on them.