4 ms·

Good for them. Why do we need a biased filter (journalists) between customer and company.if it is damage recovery journalists and their employers can be easily

Good for them. Why do we need a biased filter (journalists) between customer and company.if it is damage recovery journalists and their employers can be easily bought for cash.in this world of direct communication it would be childish to assume papers and journalists are still relevant

monadic2 6y ago
> Why do we need a biased filter (journalists) between customer and company. Traditionally companies have a hard time trusting that their customers will want the right thing. The fact that this was ever considered related to journalism is hilarious.
anthony_romeo 6y ago
Ironically, the content of this article exists because of journalism.
- monadic2 6y ago
  Business reporting ≠ journalism.
  - deleted 6y ago
    [deleted]
chrisseaton 6y ago
On the same thought, why do politicians talk to journalists either? For example Trump doesn't trust them... so why does he talk to them at all? Why not just stop inviting the press in? Why not just present your own releases direct to consumer/elector via your website and social media?
- inawarminister 6y ago
  In the same vein (in a vastly different field), Nintendo stopped going to industry-wide events and started their own press releases directly to consumers instead - Nintendo Directs. It's been a few years now so seem to be successful, though I confess I'm not that big of a gaming enthusiast as I was before.
  - whywhywhywhy 6y ago
    Absolutely the right move, in a social media/post-magazine world the journalists need them way more than Nintendo needs journalists. Seems utterly absurd to be a company that actually builds something of value from nothing to be required to court and curry favor with individuals who only exist to talk about the work of creators and hope they talk about your work positively when instead you can just bypass them and be the master of your own narrative.
- michaelt 6y ago
  > Why not just present your own releases direct to consumer/elector via your website and social media? 1. You can't do without some press coverage, because you want to sell to people who aren't already superfans. Toyota sold 10.7 million cars in 2019 and has 803,000 Twitter followers. If their message only appears on Twitter, the vast majority of their customers and potential customers will not see it. Of course, the press might find your tweets and report on them, but: 2. Given that you want press coverage, having friendly relations with the press is a good thing. 3. If you're a company, the status quo that you're generous with review units and access, and journalists aren't very rigorous or probing in their reviews, is just fine with you.
  - chrisseaton 6y ago
    Can't you advertise? Put your own message out on your own terms. Why work with journalists who may turn against you?
    - warkdarrior 6y ago
      Advertising by definition is biased. In contrast, journalists sometimes provide balance to company announcements.
      - chrisseaton 6y ago
        Right... so why would the company want that filter?
grumple 6y ago
Elon, is that you? (J/k) Firstly, this was Tesla’s PR team, not journalists. As a company, you’d think they would want people whose role is to talk to the public (consumers or journalists), as people not trained in that capacity doing so can quickly get you into trouble. One misstep can get you a visit from the SEC or cost you market share. Given Musk’s history of foot-in-mouth disease, this seems like a pretty awful business move. Secondly, though your point about journalists and papers isn’t really hyper-relevant to having a pr team: journalists do the job of a) filtering out the noise (useless info), b) filtering out the lies from corporations, government, or people, c) investigating issues of public interest, and d) alerting the public when these issues are important or problematic. While individuals could do this themselves, we don’t all have the time, and it makes sense to have people who do this professionally (and better). The role of the free press has been this for a long time, and the calls against the press are a coordinated strategy by groups whose interests are opposed to knowledge being in public hands and who fear being investigated.
simion314 6y ago
Because trust, I seen yesterday some customer reporting a dangerous Tesla quality issue on reddit and it was "attacked" by fanboys and strong evidence was requested. If a journalist would like to report this problem then you would probably like Tesla to have some competent person to respond but seems you prefer the "Tesla did not responds to journalists anymore". Btw I am referring to this post https://www.reddit.com/r/teslamotors/comments/j595ns/so_teslas_quality_control_is_really_bad_our_brand/ https://www.reddit.com/r/teslamotors/comments/j595ns/so_tesl... , it was stickied yesterday and I think is legit.
- gerland 6y ago
  You know what else is dangerous? An inner circle kabal that can destroy anyone with an allegation that will get retracted 6 months later. A group of people beyond any control and that suffers no consequences. Maybe also a group of people that understands only doublespeak at this point. I have not love for EM, but at least he is in a position in which he can stand against their attacks.
  - simion314 6y ago
    Can you make a point that is related to why not having some official person respond to a press question is a great idea ? My only idea why you would do that is if you anticipate a lot of bad press so then your strategy is to label it as "fake news" or "shorting" and label critics as puppets and videos that show problems as deep fakes. Let me know why do you think this is a good idea though. P.S. I can enumerate random stuff some journalists did wrong, and bad/evil things companies did wrong, and horrible things marketing/PR done ... is not a proof to find some unrelated example, there needs to be some logic to it.
- belval 6y ago
  Maybe it's the reddit filter but most comments seem to be jokes? I don't see comments attacking OP on the post you linked... Now to address you actual point, what would a PR person do here exactly? "Tesla is investigating the issue and will not provide any comments at the current time"? They fixed the car so their internal metrics will ensure that whatever issue caused this will get fixed. It's not economically sensible to fix any percentage of cars right after delivery. I understand that Tesla light passions and that PR has got (ironically) bad PR in the last few years, but I fail to see how your comment is related to the issue.
unethical_ban 6y ago
"Why do we need journalists?" The same reason we need them for any other set of reasons: To do full-time work investigating different angles of current events and to provide, often, a less-biased report on things. Of course, eliminating PR =/= eliminating journalists, so this comment is off the tracks anyway.
- gerland 6y ago
  So, are they doing this job?
  - unethical_ban 6y ago
    Are janitors doing their job? That's a hugely broad question. Many are.
- whywhywhywhy 6y ago
  >and to provide, often, a less-biased report on things. This isn't what a journalist does at all though and I think they're pretty honest about this if asked. At best they take the facts and induce bias to provide them in a way that is most palatable to their audience and mirrors the belief of their audience to get more views and therefore more ad impressions. At worst they see themselves as a class above normal people and their job is to ensure the people below them think the right way. Essentially in a world where the actual events is transmitted via video over social media moments after they occur, seems pretty redundant that we need it filtered through biased individuals who's business only existed because newspapers used to be the most efficient way of doing that.
uniqueid 6y ago
"Who needs the Fourth Estate?" Sigh
- prasooncc 6y ago
  We need a Free fourth estate . Not some for profit media companies producing click bait articles. (A sample title would be “Look what Elon did to jalopnik”)Nowadays mostly standup comedians are tracking the issues of common man.
rurp 6y ago
> Why do we need a biased filter (journalists) between customer and company Yeah we should get our Tesla information from the unbiased source that is Elon Musk!

monadic2 6y ago

> Why do we need a biased filter (journalists) between customer and company. Traditionally companies have a hard time trusting that their customers will want the right thing. The fact that this was ever considered related to journalism is hilarious.

anthony_romeo 6y ago

Ironically, the content of this article exists because of journalism.

monadic2 6y ago
Business reporting ≠ journalism.
- deleted 6y ago
  [deleted]

chrisseaton 6y ago

On the same thought, why do politicians talk to journalists either? For example Trump doesn't trust them... so why does he talk to them at all? Why not just stop inviting the press in? Why not just present your own releases direct to consumer/elector via your website and social media?

inawarminister 6y ago
In the same vein (in a vastly different field), Nintendo stopped going to industry-wide events and started their own press releases directly to consumers instead - Nintendo Directs. It's been a few years now so seem to be successful, though I confess I'm not that big of a gaming enthusiast as I was before.
- whywhywhywhy 6y ago
  Absolutely the right move, in a social media/post-magazine world the journalists need them way more than Nintendo needs journalists. Seems utterly absurd to be a company that actually builds something of value from nothing to be required to court and curry favor with individuals who only exist to talk about the work of creators and hope they talk about your work positively when instead you can just bypass them and be the master of your own narrative.
michaelt 6y ago
> Why not just present your own releases direct to consumer/elector via your website and social media? 1. You can't do without some press coverage, because you want to sell to people who aren't already superfans. Toyota sold 10.7 million cars in 2019 and has 803,000 Twitter followers. If their message only appears on Twitter, the vast majority of their customers and potential customers will not see it. Of course, the press might find your tweets and report on them, but: 2. Given that you want press coverage, having friendly relations with the press is a good thing. 3. If you're a company, the status quo that you're generous with review units and access, and journalists aren't very rigorous or probing in their reviews, is just fine with you.
- chrisseaton 6y ago
  Can't you advertise? Put your own message out on your own terms. Why work with journalists who may turn against you?
  - warkdarrior 6y ago
    Advertising by definition is biased. In contrast, journalists sometimes provide balance to company announcements.
    - chrisseaton 6y ago
      Right... so why would the company want that filter?

grumple 6y ago

Elon, is that you? (J/k) Firstly, this was Tesla’s PR team, not journalists. As a company, you’d think they would want people whose role is to talk to the public (consumers or journalists), as people not trained in that capacity doing so can quickly get you into trouble. One misstep can get you a visit from the SEC or cost you market share. Given Musk’s history of foot-in-mouth disease, this seems like a pretty awful business move. Secondly, though your point about journalists and papers isn’t really hyper-relevant to having a pr team: journalists do the job of a) filtering out the noise (useless info), b) filtering out the lies from corporations, government, or people, c) investigating issues of public interest, and d) alerting the public when these issues are important or problematic. While individuals could do this themselves, we don’t all have the time, and it makes sense to have people who do this professionally (and better). The role of the free press has been this for a long time, and the calls against the press are a coordinated strategy by groups whose interests are opposed to knowledge being in public hands and who fear being investigated.

simion314 6y ago

Because trust, I seen yesterday some customer reporting a dangerous Tesla quality issue on reddit and it was "attacked" by fanboys and strong evidence was requested. If a journalist would like to report this problem then you would probably like Tesla to have some competent person to respond but seems you prefer the "Tesla did not responds to journalists anymore". Btw I am referring to this post https://www.reddit.com/r/teslamotors/comments/j595ns/so_teslas_quality_control_is_really_bad_our_brand/ https://www.reddit.com/r/teslamotors/comments/j595ns/so_tesl... , it was stickied yesterday and I think is legit.

gerland 6y ago
You know what else is dangerous? An inner circle kabal that can destroy anyone with an allegation that will get retracted 6 months later. A group of people beyond any control and that suffers no consequences. Maybe also a group of people that understands only doublespeak at this point. I have not love for EM, but at least he is in a position in which he can stand against their attacks.
- simion314 6y ago
  Can you make a point that is related to why not having some official person respond to a press question is a great idea ? My only idea why you would do that is if you anticipate a lot of bad press so then your strategy is to label it as "fake news" or "shorting" and label critics as puppets and videos that show problems as deep fakes. Let me know why do you think this is a good idea though. P.S. I can enumerate random stuff some journalists did wrong, and bad/evil things companies did wrong, and horrible things marketing/PR done ... is not a proof to find some unrelated example, there needs to be some logic to it.
belval 6y ago
Maybe it's the reddit filter but most comments seem to be jokes? I don't see comments attacking OP on the post you linked... Now to address you actual point, what would a PR person do here exactly? "Tesla is investigating the issue and will not provide any comments at the current time"? They fixed the car so their internal metrics will ensure that whatever issue caused this will get fixed. It's not economically sensible to fix any percentage of cars right after delivery. I understand that Tesla light passions and that PR has got (ironically) bad PR in the last few years, but I fail to see how your comment is related to the issue.

unethical_ban 6y ago

"Why do we need journalists?" The same reason we need them for any other set of reasons: To do full-time work investigating different angles of current events and to provide, often, a less-biased report on things. Of course, eliminating PR =/= eliminating journalists, so this comment is off the tracks anyway.

gerland 6y ago
So, are they doing this job?
- unethical_ban 6y ago
  Are janitors doing their job? That's a hugely broad question. Many are.
whywhywhywhy 6y ago
>and to provide, often, a less-biased report on things. This isn't what a journalist does at all though and I think they're pretty honest about this if asked. At best they take the facts and induce bias to provide them in a way that is most palatable to their audience and mirrors the belief of their audience to get more views and therefore more ad impressions. At worst they see themselves as a class above normal people and their job is to ensure the people below them think the right way. Essentially in a world where the actual events is transmitted via video over social media moments after they occur, seems pretty redundant that we need it filtered through biased individuals who's business only existed because newspapers used to be the most efficient way of doing that.

uniqueid 6y ago

"Who needs the Fourth Estate?" Sigh

prasooncc 6y ago
We need a Free fourth estate . Not some for profit media companies producing click bait articles. (A sample title would be “Look what Elon did to jalopnik”)Nowadays mostly standup comedians are tracking the issues of common man.

rurp 6y ago

> Why do we need a biased filter (journalists) between customer and company Yeah we should get our Tesla information from the unbiased source that is Elon Musk!