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It's great to talk to a press if the press has goals aligned with the company: make people more aware of a product / service. As an example my girlfriend wrote
by xiphias2 6y ago
It's great to talk to a press if the press has goals aligned with the company: make people more aware of a product / service. As an example my girlfriend wrote a book, she talked to the press about it, which made interesting content for the newspaper and the radio, and got some recognition in return for free.
But as Tesla doesn't pay for advertising (unlike its ICE competitors), the incentives are not aligned, so Tesla and the press had bad relations for a long time.
- catacombs 6y ago> It's great to talk to a press if the press has goals aligned with the company: make people more aware of a product / service. It's also great to talk to the press when the story and the company's goals DON'T align. If a company is being investigated or impacted in some negative way, then not commenting looks worse on them.
- snowwrestler 6y agoThe job of PR is to align the press with the company. The "R" in PR stands for "relations." It's not just sending out press releases. The press tends to be antagonistic toward any big company. Good PR counteracts that, in part by finding and helping the members of the press who like the company. No company was better at PR than Apple under Steve Jobs. They carefully groomed key reviewers and helped build up a pro-Apple ecosystem of media properties. Edit: I should add that Apple's PR under Steve Jobs was led by Katie Cotton, and her dept. was famous for rarely responding to direct requests for comment on the news of the day.