What a horrible product name. I've always lamented the fact that big brands need very little creativity in product naming. Though Google is sometimes but often

What a horrible product name. I've always lamented the fact that big brands need very little creativity in product naming. Though Google is sometimes but often lazy, I can at least ascertain some reason behind their product names: - The really boring ones like Google Docs, Google Maps, Google Talk, even GMail and Inbox, etc. were all potential generic B2B products so there's an incentive to make it as simple (read: boring) as possible. Even your Executive Emeritus couldn't second-guess what Google Docs does. - Nexus, Pixel, and Stadia were all competing for a demographic that needed to catch attention; as names these aren't boring at all. "Google Phone"/"Google Smartphone" will be dead even before it launches against iPhone. - Kubernetes kinda falls between the two. It's a B2B product but it introduces a completely new concept so it needs its own name. Plus they made it a standard so you can't slap the big G before it. Now, "Programmable Search Engine" just sounds like a product name concocted by naive CS-undergrad seniors[1]. Did no one suggest "Google Search Appliance Plus" (no more confusing than "YouTube Red")? [1] My CS undergrad senior batch would've named this "Programmable Search Engine System". God forbid anyone think what we're doing is not related to software engineering.