In the past they had outsourced pretty much everything about the site, but we've taken it all in house. It's mainly just myself and my wife who handles marketi

In the past they had outsourced pretty much everything about the site, but we've taken it all in house. It's mainly just myself and my wife who handles marketing and UI. We joke that I build it and then she makes it pretty. We do have an assistant who we'll probably hand 1st level support off to at some point but right now we're handling it all so we can keep a close eye on what's going on. I'm still piecing together how customers were found in the past. I know the original owner did content marketing and at least some affiliate deals, since some user accounts have a referrer noted. I'm planning to do at least some high touch sales in the markets that we seem strong in. So far we've identified attorney support firms and realtors are using it successfully.