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This might have an unintended use as a copywriting tool. There’s an exercise called copyworking where you rewrite copy written by someone else to internalize t
by paulcole 6y ago
This might have an unintended use as a copywriting tool.
There’s an exercise called copyworking where you rewrite copy written by someone else to internalize the rhythm, flow, punctuation, and word choice. I use it for shorter ad copy and have found it to be very valuable.
I do it with pen/paper as I find that it “sticks” better, but lots of people are resistant to that so a tool like yours might be useful.
- 082349872349872 6y agoA minor spoiler from Gravy Planet (1952): when the protagonist, an ad exec, is contacted by radical anti-consumption terrorists, although he despises them and everything they stand for, the very first thing he notices is that their copy sucks: > "... calm, learned, we're all men of sound judgement and deep scholarship here. It was an appeal to reason, and that's always dangerous. You can't trust reason. We threw it out of the ad profession long ago and have never missed it." so he rewrites it...