The rituals are also something to overcome as a competitor. If a user base has a specific ritual that creates a caste of users in a business app, and those hig

The rituals are also something to overcome as a competitor. If a user base has a specific ritual that creates a caste of users in a business app, and those high caste users are central to the functioning of the business process, they will be the mules that prevent organizations from migrating their process regardless of how cumbersome the old app experience is. Their caste membership is risked, and therefore they are loathe to risk losing status. Solutions created in Access come to mind.