> Bose used to be a gorilla in IP and was happy to sue Beats as soon as Apple announced they were buying it Maybe they saw the writing on the wall and chose th

> Bose used to be a gorilla in IP and was happy to sue Beats as soon as Apple announced they were buying it Maybe they saw the writing on the wall and chose that path to fight on. > Highly probable any settlement may have included carrying their products for some period of time. Apple would have sold Bose products just for the retail cut they can get. They are considered premium and for a lot of categories Apple didn't have competitors till now, so it was better to just sell products like Bose for the retail cut.