I don't think it's going too far. There are certain features of a vehicle for which the manufacturer could be forgiven for using borderline deceptive marketing

I don't think it's going too far. There are certain features of a vehicle for which the manufacturer could be forgiven for using borderline deceptive marketing to move the product. Yet "Autopilot" that isn't capable of fully replacing a driver, is marketing doublespeak that has contributed to the deaths of Tesla motorists who ostensibly believed that "Autopilot" actually means autopilot.