Regardless, 6.99 is so close to 7, that simply making it 7 is more honest. I'll pay the extra cent for the increased honesty/clarity. And yes with 1 product it

Regardless, 6.99 is so close to 7, that simply making it 7 is more honest. I'll pay the extra cent for the increased honesty/clarity. And yes with 1 product it is still relatively easy (provided you put effort) but the more you buy in the grocery store the less oversight you get.