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How is it dishonest if that’s the actual price? Just because it’s close to 7?

• runarberg 6y ago
  Because generally people will only read whole number and omit the cents, making the price appear lower then it is.
• Fnoord 6y ago
  Yes, it is so close to 7 that describing it as 6 is dishonest (we are not talking about 6.50 or 6.51). The brain is lazy and doesn't process it as 7 whereas the relevant part (7) is left out to deceive the customer into buying the product (marketing trick is probably straight out of book of Edward Bernays). Instead, the product should be good on its own merit; so for me its an orange flag (or rather: proper, informative rounding is a green flag). We see it elsewhere too. 199 instead of 200. 999 instead of 1000. Etc.
• pixxel 6y ago
  Psychologically dishonest perhaps, which is why it’s so widely used. We seem to give the first part of the number more weight. Same with birthdays. 28 to 29 isn’t a big deal, but 29 turning 30 is a big deal (or any multiple of ten).