5 ms·
A number of EU countries (Netherlands, Ireland and Finland, IIRC) have already unilaterally done away with 1c and 2c coins. They're still legal tender, but all
by howlgarnish 6y ago
A number of EU countries (Netherlands, Ireland and Finland, IIRC) have already unilaterally done away with 1c and 2c coins. They're still legal tender, but all prices/sums are rounded to the nearest 5c so they're not necessary.
- Fnoord 6y agoYeah, and next up should be the dishonest price mentioning of 6.99 (which is just 7, unless you buy 3 other products of x.99).
- RadioactiveMan 6y ago6.99 is 6.99. It's only 7 if you pay with cash.
- Fnoord 6y agoRegardless, 6.99 is so close to 7, that simply making it 7 is more honest. I'll pay the extra cent for the increased honesty/clarity. And yes with 1 product it is still relatively easy (provided you put effort) but the more you buy in the grocery store the less oversight you get.
- dcgudeman 6y agoHow is it dishonest if that’s the actual price? Just because it’s close to 7?
- runarberg 6y agoBecause generally people will only read whole number and omit the cents, making the price appear lower then it is.
- Fnoord 6y agoYes, it is so close to 7 that describing it as 6 is dishonest (we are not talking about 6.50 or 6.51). The brain is lazy and doesn't process it as 7 whereas the relevant part (7) is left out to deceive the customer into buying the product (marketing trick is probably straight out of book of Edward Bernays). Instead, the product should be good on its own merit; so for me its an orange flag (or rather: proper, informative rounding is a green flag). We see it elsewhere too. 199 instead of 200. 999 instead of 1000. Etc.
- pixxel 6y agoPsychologically dishonest perhaps, which is why it’s so widely used. We seem to give the first part of the number more weight. Same with birthdays. 28 to 29 isn’t a big deal, but 29 turning 30 is a big deal (or any multiple of ten).