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To a lesser extent, Smirnoff Ice was able to copy this with the ice your friends viral marketing campaign. Also Captain Morgan's with the captain's pose as you
by aeternum 6y ago
To a lesser extent, Smirnoff Ice was able to copy this with the ice your friends viral marketing campaign.
Also Captain Morgan's with the captain's pose as you drink it.
- lostgame 6y agoThe ‘lesser extent’ must be in exponential. I’ve never heard of either of those things, and am a regular casual drinker - however the ritual around Corona is almost half the drinking experience. I can’t think of another brand that has quite so firmly implanted its ‘ritual’ into alcoholic beverages.
- dexwiz 6y agoIn college I think I saw more people drink ICE ironically after getting iced than by personal preference.