This is such crap, frankly. It's looking at a paper and genuinely not understanding why something works. I'm 100% - probably higher - that if you make me do s

This is such crap, frankly. It's looking at a paper and genuinely not understanding why something works. I'm 100% - probably higher - that if you make me do some random shit to use your product, I will not do it and will actively become a detractor. The papers show that satisfaction increases if you delay eating. That's because of anticipating a dopamine reward. I do not get a dopamine reward when I want to change my kube yaml. I do not get a reward viewing CI statuses. I do not get a reward opening slack. I actively dislike it. Also, let's just look at one line of this blog post: > Very few companies have successfully built a ritual around their products. It’s unclear how many have tried. The title is also bullshit. As the post says, there's no proof it increases satisfaction and certainly not spending - AKA LTV, which is what you should drive. We should use our own critical thinking here and, if we try, at least try with ample caution. And also, we should definitely distinguish between habit forming and ritual. A ritual is a process we are expected to run through. Things that we are forced to do, even if we don't want to do it. Habit forming may be gamification, rewards, etc. for normal activities we would be inclined to do anyway. If we force people to do things they don't want, it won't end well.