Yes, I wonder if part of this is that doing anything (or possibly, doing nothing at all) just builds anticipation. Part of the results were that a longer delay

Yes, I wonder if part of this is that doing anything (or possibly, doing nothing at all) just builds anticipation. Part of the results were that a longer delay after the ritual resulted in a better experience. I wonder if the control group accounted for the same amount of time spent with the group doing the ritual.