Hmm, we're still pretty new to sales. Inbound: VIP trial sign-ups, demos booked, demos given, opportunities created, opportunities lost/won Outbound: Emails s

Hmm, we're still pretty new to sales. Inbound: VIP trial sign-ups, demos booked, demos given, opportunities created, opportunities lost/won Outbound: Emails sent, emails opened, reply rate, calls made, calls answered, conversions to trial/demo We use SFDC for our CRM, and Apollo for outbound activities.