It'll be interesting to see how this plays out, especially with the October deadline for Denton's bet with Rex Sorgatz http://blogs.citypages.com/blotter/2011/0

It'll be interesting to see how this plays out, especially with the October deadline for Denton's bet with Rex Sorgatz http://blogs.citypages.com/blotter/2011/02/nick_denton_gawker_redesign_bet.php http://blogs.citypages.com/blotter/2011/02/nick_denton_gawke... (By October, Denton promises to pay $10 for every 1 million pageviews below 510 million, and Sorgatz has to pay $10 for every 1 million above 510 million.) Also, a minor correction with this article: Gawker backtracked rather quickly on the redesign, adding a button to switch the site back to a traditional blog format, which allows readers to scroll through post headlines and excerpts in reverse-chronological order. But by then it may have been too late. AFAIK, this button has been available since the beginning of the redesign.