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Relevant update in the original post: "Nick Denton wrote in to argue that the site's internal tracker has been broken for two months. "Those numbers are total
by aresant 16y ago
Relevant update in the original post:
"Nick Denton wrote in to argue that the site's internal tracker has been broken for two months. "Those numbers are total pageviews from all sources for all sites," he said, referencing Quantcast data. "We were doing about 100m a week. At the low-point, we dipped to 75m. We're now back at 93m."
Denton is definitely a spin artist but I don't see a huge incentive for him to flat out lie given his advertisers can instantly see their campaign display metrics etc and pay on a CPM basis . . .
- vaksel 16y agonot necessarily...they can give advertisers all the ads they want...the low traffic numbers would only affect their remnant ad inventory revenue
- weeksie 16y agoYou'd be surprised. I bought some ads on their network and despite promised metrics, I've had nothing from them other than vague quotes. Luckily I didn't drop too much cash.
- cagenut 16y agoAnyone can check themselves, gawker's quantcast stats are publicly visible, in fact its the example url quantcast gives so you can just click it. Go here: http://www.quantcast.com/ http://www.quantcast.com/ click the gawker url click the 'gawker media network' parent organization chose 'impressions' from the pulldown click 'week' voila, the exact numbers he's quoted. As much as the general perceived reaction to the gawker redesign has been screechingly negative, the actual traffic impact was modest. Denton claims this was a deliberate one step back two steps forward kind of thing and traffic will return in a couple quarters.