Cook could be referring to the new wave of austerity hitting Japan (http://www.frumforum.com/japanese-embrace-moment-of-austerity http://www.frumforum.com/japan

Cook could be referring to the new wave of austerity hitting Japan (http://www.frumforum.com/japanese-embrace-moment-of-austerity http://www.frumforum.com/japanese-embrace-moment-of-austerit...). Perhaps an iPad may seem like too much of an indulgence?