This is actually what I find extremely dishonest (which is, in other words, extremely good marketing) - a lot of websites are comparing the 3080 with the 2080,

This is actually what I find extremely dishonest (which is, in other words, extremely good marketing) - a lot of websites are comparing the 3080 with the 2080, and reporting massive improvements... which doesn't make much sense. I think 3080 vs 2080 Ti is the only possible comparison, but websites should make it very clear that it's an unfair comparison. Probably the only comparison that actually makes sense is the (future) 3070 vs 2080 Ti. I'm not suprised that Nvidia pushed the release (it was supposed to be released earlier).