I said at the time that the redesign would hurt Gawker, especially when they responded to the backlash with "well, everybody complains when Facebook changes" -

I said at the time that the redesign would hurt Gawker, especially when they responded to the backlash with "well, everybody complains when Facebook changes" - not realizing the power of Facebook's social stickiness. But that's quite shocking even to me. Their own stats show visitors cut to a third of what they were in January. I guess UI matters, huh?