"Hooked would 'sell' three engineers to Apple (including a longtime employee who served as Chief Technical Officer) and continue operating the less technical a

"Hooked would 'sell' three engineers to Apple (including a longtime employee who served as Chief Technical Officer) and continue operating the less technical aspect of its business" No wonder they left. If they were up for sale anyway, its no surprise that they cut all loyalties loose – that's exactly what the company did. And career liquidity plays heavily in the favor of engineers right now.