Fun anecdote: When Alipay originally rolled out its "Pay by face" feature in stores, the uptake was far below their expectations. They did some research and rea

Fun anecdote: When Alipay originally rolled out its "Pay by face" feature in stores, the uptake was far below their expectations. They did some research and realized that Chinese customers were so used to seeing their face with a beauty filter applied that the image of their unbeautified face was disconcerting and they avoided using face verification. Alipay rolled out automatic face beautification and their usage shot up. https://qz.com/1657653/alipay-to-add-beauty-filters-to-facial-recognition-payment/ https://qz.com/1657653/alipay-to-add-beauty-filters-to-facia...