Apple is perhaps the largest vertically integrated company. That hurts innovation outside of their walled garden. And they do some anti competitive things - for

Apple is perhaps the largest vertically integrated company. That hurts innovation outside of their walled garden. And they do some anti competitive things - for example keeping iMessage exclusive to their platform. And Apple does have their own Maps product. And soon, they will likely enter Search: https://appleinsider.com/articles/20/08/27/apple-may-launch-its-own-web-based-search-engine https://appleinsider.com/articles/20/08/27/apple-may-launch-... What I will credit Apple with is prioritizing privacy. They can afford to given their hardware margins perhaps.