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Google: The Only One Who Won’t Like Our Yahoo Deal Is MS
- mdasen 18y agoGoogle is either getting good at marketing speak or drinking their own kool-aid a little too much. The deal won't be good for advertisers or publishers. It means less competition. In fact, if Google is smart, they could use this to quite a sinister advantage. All of a sudden, they have access to the search terms people are searching on Yahoo! That means that they can run metrics on the differences between people who search on Yahoo! and people who search on Google. With that information, Google can improve its offerings to snatch more Yahoo! users. Search doesn't make money. Ads do. By moving the ads from in-house to Google, Yahoo! is potentially eliminating any way for their firm to stay afloat should Google not be so kind in the future. Yahoo! needs to invest heavily in their ad system to compete with Google. Outsourcing it means that Yahoo! can never be an independent company since it doesn't have the technology to create revenues.