I don't know anything about Larry and Sergei except through what they do at Google. So it's almost a tautology that their company would reflect what I know abou

I don't know anything about Larry and Sergei except through what they do at Google. So it's almost a tautology that their company would reflect what I know about them. I guess Jobs is a little different, but he's still synonymous with Apple to most people. Can you think of any business whose founder is independently famous, and who reflects your theory (e.g. a musician with a talent for improvisation, who started a company that constantly changes its business model)?