yes, yet cloud changes it as the naturally non-consumer thing - cloud datacenters - are needed by the Apple itself to serve the consumer oriented cloud based fu

yes, yet cloud changes it as the naturally non-consumer thing - cloud datacenters - are needed by the Apple itself to serve the consumer oriented cloud based functionality. So, it may so happen that the major money saving from their own chip would be not on the consumer devices, instead it would be Apple's datacenter/cloud costs/density/efficiency/etc., and that improvement on those metrics can also enable and push Apple further into cloud business.