I worked for a hotel startup once. When Russia annexed Crimea, it was all hands on deck to make sure Russian users/stakeholders (hotel owners) see Crimea as par

I worked for a hotel startup once. When Russia annexed Crimea, it was all hands on deck to make sure Russian users/stakeholders (hotel owners) see Crimea as part of Russia and Ukrainian users/stakeholders see Crimea as part of Ukraine. IP based geotargeting is a bitch.