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Source is here: https://www.emarketer.com/content/average-social-media-time-spent https://www.emarketer.com/content/average-social-media-time-... Not sure how

• Aunche 6y ago
  That's total time spent on social media. According to the source, Facebook's usage is 38 minutes a day. I suppose this also counts people who don't use Facebook though.
  • Thorrez 6y ago
    I wonder if Hacker News counts as social media.
  • martingordon 6y ago
    Ack, you're totally right. I pulled that link from this https://sproutsocial.com/insights/facebook-stats-for-marketers/ https://sproutsocial.com/insights/facebook-stats-for-markete..., which makes that stat sound like it's Facebook-specific. https://www.broadbandsearch.net/blog/average-daily-time-on-social-media#post-navigation-3 https://www.broadbandsearch.net/blog/average-daily-time-on-s... puts it at 58 minutes, and https://www.nytimes.com/2016/05/06/business/facebook-bends-the-rules-of-audience-engagement-to-its-advantage.html https://www.nytimes.com/2016/05/06/business/facebook-bends-t... (from 2016) notes that it's 50 minutes (apparently reporting by FB in an earnings report).
• raverbashing 6y ago
  Good thing fb never fudged data for the purpose of selling more advertisement (for those who don't remember https://www.theverge.com/2018/10/17/17989712/facebook-inaccurate-video-metrics-inflation-lawsuit https://www.theverge.com/2018/10/17/17989712/facebook-inaccu... )