A really interesting read, and I agree with a lot of the points made - except this one: > Apple created an entirely new industry – something that isn’t found m

A really interesting read, and I agree with a lot of the points made - except this one: > Apple created an entirely new industry – something that isn’t found much in the traditional Apple playbook. I would have thought this is exactly what Apple's blockbuster successes are known for. The original Mac, iPhone, iPad, Apple Watch - all industry-defining products.