The user is the product if the user is not associated with a payment object in the system. Being associated with an advertising object implies that the people

The user is the product if the user is not associated with a payment object in the system. Being associated with an advertising object implies that the people selling products gets to dictate what is valuable or not. It literally removes the user's ability to judge if something has good value or not and puts it into Factbook and the advertiser's control. Nice try spinning it, Facebook.