> In my friend group, one dude downloading Into The Spiderverse led to six of us seeing it in theaters. and this is different than "paid influencers" how? oh,

> In my friend group, one dude downloading Into The Spiderverse led to six of us seeing it in theaters. and this is different than "paid influencers" how? oh, well I guess in the former, it's an interested fan, and in the latter it's a known commodity that likely doesn't even like what they're reading/watching.