I can't imagine how the economist came up with the calculation that every $1 spent will generate $2 in revenue. This is an outrageous claim. How long does that

I can't imagine how the economist came up with the calculation that every $1 spent will generate $2 in revenue. This is an outrageous claim. How long does that relationship last? Out to the millions of dollars spent? Why doesn't ConEd invest some dollars here? Advertising, and especially online advertising, only makes sense for some industries (not utilities for example) and only for certain types of businesses within those industries. I hope this venture is out to really help entrepreneurs and not just looking to steal the very valuable and very small amount of capital that these young companies have. Caveat emptor.