Name for the business you want rather than the customer base you have. edit: apologies for the jokey answer but it's a serious point. I don't think it's an iro

Name for the business you want rather than the customer base you have. edit: apologies for the jokey answer but it's a serious point. I don't think it's an ironic name for a private company at all. If I'm selling healthcare services of course I want 100% of people buying them from me, ideally with the only competition being my subsidiaries.