It's very interesting. It's a work in progress, but the canvas looks good. One of the huge problems with buying a new car is the sheer amount of "comparison d

It's very interesting. It's a work in progress, but the canvas looks good. One of the huge problems with buying a new car is the sheer amount of "comparison data" available. It's near impossilbe for someone to make a good decision (good according to "How we Decide" & "Happiness Hypothesis") with more than 5-6 variables. I like the fact that it only presents one very simple dimension of choice so far. Now, if you can figure out a way to not overwhelm a buyer, and keep the choices low, by eliminating vehicles of the wrong color etc from a search, it really would be new-car research that doesn't suck :)