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The site is pretty, but I would hardly call seeing what different cars look like in different colors research. I guess if that's what's guiding your purchase, i
by DanielStraight 16y ago
The site is pretty, but I would hardly call seeing what different cars look like in different colors research. I guess if that's what's guiding your purchase, it makes sense, but for me, appearance is nowhere near the top of the list.
- nicksergeant 16y agoWhen my wife and I were car shopping, I noticed an emotional pattern. She cared about color, style, etc. My target audience is women 25-40.
- DanielStraight 16y agoIf the goal is to shop by color/style, I would filter out the cars that aren't available in the selected color. Showing the little gray boxes provides no benefit at all. I would also eliminate the pagination on the listings. Pagination almost always detracts from the usability of a site. In your case, it makes it much harder to compare vehicles within the search results. And, when you remove the pointless grayed-out boxes, the page will never be that long.
- nicksergeant 16y agoI originally filtered out the vehicles not available in the color, but it was confusing when vehicles popped in and out depending on color. If my vehicle isn't available in red, I want to know that. As far as pagination goes, I'm with you. I'm still on the fence about whether or not to ditch it.
- DanielStraight 16y agoPerhaps group results by availability then? Like: Available vehicles A-Z ------------------------ Unavailable vehicles A-Z Why not ditch pagination? What is it adding to the site?
- nicksergeant 16y agoMore confusing UI, IMO. I'll probably kill pagination, though.
- nicksergeant 16y agoAlso, I'm working on acquiring the actual data set needed to turn it into a viable research platform. It's coming. Costs money, takes time to arrange deals with providers.
- randallsquared 16y agoJust as a counterpoint, for me, cost and appearance were the most important aspects. Efficiency, safety, and power are all good enough in new cars that I don't much care about the differences. Storage space was also a consideration, but it's closely related to appearance, of course.