Right — it's really hard to disentangle "discovery" from "object sales". You can end up with a lot of B2B "cycles" that become self-supporting. Basically, the B

Right — it's really hard to disentangle "discovery" from "object sales". You can end up with a lot of B2B "cycles" that become self-supporting. Basically, the B2B cycles of discovery fund other cycles of "discovery" and the businesses mutually support each (think discovery- and software- as-a-service).