Except it does matter. Every 100ms of latency caused Amazon 1% in sales. Every 500ms of latency cost Google 20% of their traffic. And these are 10 year old metr

Except it does matter. Every 100ms of latency caused Amazon 1% in sales. Every 500ms of latency cost Google 20% of their traffic. And these are 10 year old metrics, back when people tolerated slowness much more.