I think this depends on the culture of the company. In sale&marketing-centric companies, it can be as you described. In engineering-centric companies, engineers

I think this depends on the culture of the company. In sale&marketing-centric companies, it can be as you described. In engineering-centric companies, engineers sometimes create features and products that customers haven't asked for, and then it's up to sales&marketing to drive adoption, even if it is against customer protests, because the investment needs to be recouped.