2 ms·
Growing them indoors you are never going to have anything near the margins required to make it economical if you're trying to undercut commodity level grapes. I
by scrumbledober 6y ago
Growing them indoors you are never going to have anything near the margins required to make it economical if you're trying to undercut commodity level grapes. If you're going through the effort of growing in a controlled indoor environment like this I would imagine it only makes sense to target the highest quality product possible.
- smogcutter 6y agoI expect that’s true for a pilot, but it seems plausible that if it’s successful you could eventually become more economical than traditional growers. You’re not limited by access to high-value grape-growing acreage, for one thing. If this eventually does scale I’d expect it to swing the opposite way, producing commodity “grown to order” grapes for the low end (by price, if not quality), while the high end of the market continues to differentiate by terroir and traditional production methods.