This depends heavily on implementation details. If you are using Oracle (rare, I know for any company not in the Fortune 500), then just make a materialized vie

This depends heavily on implementation details. If you are using Oracle (rare, I know for any company not in the Fortune 500), then just make a materialized view and you are set. Oracle will pre-compute most of the data in the view and ensure consistency (<<-- Not an oracle DBA so some confirmation here would be nice). Furthermore, some database engines handle joins and the kind a lot more efficiently than others. Furthermore, some kind of query caching mechanism will always be a better choice than de-normalization and most decent databases have that inbuilt (and if you really want, you are welcome to add memcached on top of that though that is not guaranteed to be correct). Either way, there are a lot more options than straight out de-normalization.