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It's a problem since a large part of Apple's value proposition is positioning it's devices as luxury, high-end devices. Having obsolete and used devices genera

by ygjb 6y ago

It's a problem since a large part of Apple's value proposition is positioning it's devices as luxury, high-end devices. Having obsolete and used devices generally available on the market at a large scale dilutes this brand. It's a pretty awful perspective considering the harm that this kind of consumerism does to the environment. I have also seen this sort of behavior fist hand when a team I worked with insisted I destroy the t-shirts for an event instead of donating them to a charity since it would negatively impact the brand :/

brmgb 6y ago
> Having obsolete and used devices generally available on the market at a large scale dilutes this brand. I don't think it applies in this case. Despite its marketing, Apple very much is a mass market company and you can't really both be mass market and luxury. Also, there are already plenty of second hand iPhones on the market. So much that I seriously doubt it is supply constrained. If I had to guess, it's probably more about avoiding competition in the SE segment than protecting the brand.