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My question is if the multivariate testing is really necessary (at-least for smaller sites) ? With a big budget you can try a lot of designs and find the most
by qixxiq 16y ago
My question is if the multivariate testing is really necessary (at-least for smaller sites) ?
With a big budget you can try a lot of designs and find the most effective one by a few percent -- but the changes they made were obviously going to increase conversions.
* A big call to action over a little link in side bar?
* Reasonable sized photo on the right?
I would have just thrown those two in without testing and compared the SEO friendly text which isn't as obvious.
- paraschopra 16y agoIn this case A/B testing would also have worked with a big call to action but in general multivariate testing makes sense if you have multiple hypothesis to prove or disprove (instead of just aiming to increase conversion rate by trying different changes)