4 ms·

What makes that a problem? Both of those programs increase Apple's control and power in the market.

• ygjb 6y ago
  It's a problem since a large part of Apple's value proposition is positioning it's devices as luxury, high-end devices. Having obsolete and used devices generally available on the market at a large scale dilutes this brand. It's a pretty awful perspective considering the harm that this kind of consumerism does to the environment. I have also seen this sort of behavior fist hand when a team I worked with insisted I destroy the t-shirts for an event instead of donating them to a charity since it would negatively impact the brand :/
  • brmgb 6y ago
    > Having obsolete and used devices generally available on the market at a large scale dilutes this brand. I don't think it applies in this case. Despite its marketing, Apple very much is a mass market company and you can't really both be mass market and luxury. Also, there are already plenty of second hand iPhones on the market. So much that I seriously doubt it is supply constrained. If I had to guess, it's probably more about avoiding competition in the SE segment than protecting the brand.
• robjan 6y ago
  They don't want to either cannibalise their sales or make their brand suffer from "prole drift" [0] [0]: https://archive.is/Kyyf1 https://archive.is/Kyyf1
  • black_puppydog 6y ago
    The question was probably not why this is a problem for apple, but why anyone else but apple should consider it a problem.
  • rasz 6y ago
    Hey, this Times article is by James Harkin, writer for QI and co-host of 'No Such Thing as a Fish' https://en.wikipedia.org/wiki/James_Harkin_(podcaster) https://en.wikipedia.org/wiki/James_Harkin_(podcaster) Edit: or not, seems there is another author sharing same name http://www.jamesharkin.co.uk/about/ http://www.jamesharkin.co.uk/about/